BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Seedflex: Frictionless and Dynamic Credit for Cashless Merchants

Seedflex: Frictionless and Dynamic Credit for Cashless Merchants

Ritwik Ghosh, Co-Founder and CEO, Seedflex

19-Jun-24 10:00

Seedflex: Frictionless and Dynamic Credit for Cashless Merchants

Founded in 2023, Seedflex raised seed funding from 500 Global in Q4 last year to launch its shariah-compliant digital financing solution “Pay-As-You-Sell Advance” (PAYS Advance) across Southeast Asia, starting first in Malaysia as announced in April.

Seedflex said that their PAYS Advance solution offers a frictionless line of credit for cashless merchants that can automatically adjust based on future revenue projections. Interestingly, repayments can be done as fractional deductions from future sales. 

The firm had started rolling out this solution to micro, small and medium enterprise (MSME) businesses, but aims to expand the service to a wider group of cashless merchants later this year with aims to expand to other Southeast Asian markets next year.

On this episode of Open for Business, we’ll get into Seedflex’s backstory and their expansion into Malaysia, how they built this credit solution as well as how it’s powered, what kind of partners they’re looking to onboard, their growth strategy, and their larger ambitions ahead.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingCorporatesmarketsentrepreneurs

Tags:  business evolutionflexible creditcashless merchants500 Globalfintechseed fundingcustomer acquisitionrevenue growthprofitabilityfunding roundsalternative financingdigital lending





Play / Pause

Listen now : The Workplace: Sawu Fang Kuan, Senior Client Officer, Ipsos Malaysia & Hetal...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Waterer, Chief Market Analyst, KCM Trade tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Farlina Said,Director of the Centre for Technology and Policy at ISIS Malaysia talk about the tech side of the US-Malaysia trade agreement.

7:45 AM

Morning Brief

Dato' Wong Siew Hai, President of the Malaysia Semiconductor Industry Association (MSIA) discusses how the US-Malaysia trade agreement might impact Malaysia's semiconductor industry.

8:00 AM

The Breakfast Grille

Jayan Menon of ISEAS–Yusof Ishak Institute and Elina Noor of Carnegie Endowment for International Peace discuss Malaysia’s year as ASEAN chair and key takeaways from the summit.

8:30 AM

Morning Brief

Thomas Daniel of ISIS Malaysia discusses the potential outcomes from US Defence Secretary Pete Hegseth’s second Asia tour.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tim Waterer, Chief Market Analyst, KCM Trade tells us where international markets are heading.

9:15 AM

Opening Bell

Amalia Zarir, Analyst, MBSB Research gives an outlook as well as buy ideas for investors in the auto sectors.

9:35 AM

The Property Show

Kenneth Soh of PropertyGuru and & iProperty Malaysia discusses rising property scams and how to restore trust in the housing market.

10:05 AM

Open For Business

Shane Happach, CEO, Coda

11:00 AM

The Workplace

Sawu Fang Kuan, Senior Client Officer, Ipsos Malaysia & Hetal Doshi, Organisational Psychologist & CEO, O-Psych

12:00 PM

Enterprise Explores

Previn Pillay, Country Manager, Visa Malaysia

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Big Issue

7:00 PM

Stories of KL

We speak to Datuk Hajeedar Abdul Majid about how his decades of architectural work has shaped Kuala Lumpur.

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my