Seek Sophie: Travel with Purpose, Adventure with Heart

Jacinta Lim, Co-Founder, Seek Sophie

07-Oct-25 10:00

Seek Sophie: Travel with Purpose, Adventure with Heart

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Let’s go on an adventure… and a journey, with Jacinta Lim, Co-Founder of Seek Sophie, the travel platform curating hidden-gem experiences across Asia that are meaningful, sustainable, and deeply personal.

From jungle treks and dive trips to creative workshops and cultural encounters, Seek Sophie moves beyond cookie-cutter tours and tourist traps. By connecting travellers with independent guides and small local businesses, Jacinta and her team are proving that travel can be both transformative and responsible, supporting livelihoods, protecting nature, and creating stories that last long after the trip is over.

This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories: Women in Business, technology, SME, entrepreneurs, sponsored content

Tags: travel startup, tourism, experiential travel, hidden gem adventures, PetronasSmartPay,

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Jacinta Lim, Co-Founder, Seek Sophie, on how she curates hidden-gem experiences across Asia for the travel platform.

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