Stories, Soil, and the Spirit of Adventure

Ned Nazlan, Founder, By The Billions

29-Aug-25 10:00

Stories, Soil, and the Spirit of Adventure

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What started as a passion project in 2022 has since grown into By The Billions (BTB), a platform that blends automotive storytelling, 4x4 expeditions, and lifestyle festivals that bring together adventurers, car enthusiasts, and brands. Ned Nazlan, Founder of By The Billions, reflects on evolving a community into a business, the challenges of scaling, and why Malaysia’s appetite for outdoor adventure is only just beginning.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories: travel, Cars/Motoring, culture, Corporates, managing

Tags: 4x4 Malaysia, off-road adventures, automotive storytelling, outdoor lifestyle festivals, adventure travel, community-driven brands,

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