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The 'Crazy' Story of How 2 Flight Attendants Built a Circus

Marco Baumgartner, Co-founder, Swiss Dream Circus | Ismail Stork, Co-founder, Swiss Dream Circus

20-Aug-25 10:00

The 'Crazy' Story of How 2 Flight Attendants Built a Circus

What started as a chance meeting between two flight attendants has grown into an 11-year journey of producing circus shows in Malaysia. This is the story of the Swiss Dream Circus, a bootstrapped, passion-driven venture in the high-stakes world of live entertainment.

Co-founders Marco Baumgartner and Ismail Stork join us to pull back the curtain on the "circus behind the circus". They discuss their mission to create high-quality family entertainment, the immense logistical and financial challenges of producing a million-ringgit annual show, and their vision to establish the circus as a beloved Malaysian institution.

We discuss:

  • The journey from flight attendants to circus co-founders.

  • The "circus behind the circus": the real costs and operational hurdles.

  • Why a live circus experience remains relevant in a digital age.

  • Their business model and the challenge of balancing passion and profit.

  • Their long-term vision for Swiss Dream Circus in Malaysia.

    For entrepreneurs in the events and entertainment space, this is a look at the challenging but rewarding world of turning a passion into a business.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


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Categories:  entrepreneursperforming artsCorporates

Tags:  events managementlive entertainmententrepreneurshipperforming arts





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