Turning Over A New Wondaleaf

Dr John Tang, Founder, Twin Catalyst

27-Apr-22 10:00

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Unfortunately, there are many unnecessarily gendered products out there. From razors to toys to even pens, it seems like anything can be strangely stuck to this outdated notion. So what’s the issue? Do products really need to be designed and marketed in this way? How about the products that we assume are only for one side of the customer demographic - could there be a better alternative? Dr. John Tang, founder of medical device company Twin Catalyst, explains their unisex contraceptive device called Wondaleaf, and their take on creating products that benefit people on all sides of the spectrum.

Image Credit: Wondaleaf Official Website

Produced by: Christine Wong

Presented by: Christine Wong

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Categories: business analysis, SME, entrepreneurs, markets, social issues, diseases and conditions

Tags: medical, contraceptives, sexual health, unisex, marketing, product design, OFB-BossBoleh,

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