Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

Preethi Sanjeevi, Co-Founder, Greytt | Ramakrishnan CN, Co-Founder, Greytt

17-Oct-24 10:00

Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

Pause
Embed

Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more.

We explore the story behind Greytt’s creation, what it means to redefine ageing, why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: managing, entrepreneurs, wellness, travel, markets

Tags: greytt, ageing demographic, startup, fitness,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We sit down with Edmond Yap, co-founder of Tupai, to deconstruct ‘The Grade C Trap’, on the back of the recent Education Blueprint announcement made recently.

12:00 PM

Popcorn Culture

(REPEAT) 28 Years Later: The Bone Temple + Zombies on Screen

1:00 PM

Cruise Control

(REPEAT) The new, fully imported Subaru Forester is a solid car, but the high asking price is a little bit hard to swallow, according to Daniel Fernandez. Tune in to hear his full thoughts.

2:00 PM

Matt-Splained

(REPEAT) In the second part of their Tech in ‘26 series, Matt and Rich examine some of the headline treatments and advances we’re likely to see this year.

3:00 PM

Earth Matters

(REPEAT) RimbaWatch files Malaysia’s first climate greenwashing lawsuit. We unpack what the case means for climate claims, accountability, and regulation with RimbaWatch's Head of Legal Advocacy, Kuberan Hansrajh Kumaresan.

4:00 PM

Bar None

(REPEAT) Young Malaysian golfer who turned pro last year, Mirabel Ting joins us to share the eventful journey in her career so far.

5:00 PM

BBC World Service

How do video and board games get from idea to reality? Ella Al-Shamahi talks to two women who invent, tweak and perfect the games that so many of us love to play.

PROGRAMMES