Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

Preethi Sanjeevi, Co-Founder, Greytt | Ramakrishnan CN, Co-Founder, Greytt

17-Oct-24 10:00

Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

Pause
Embed

Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more.

We explore the story behind Greytt’s creation, what it means to redefine ageing, why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: managing, entrepreneurs, wellness, travel, markets

Tags: greytt, ageing demographic, startup, fitness,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Poonam Goyal, Senior Equity Research Analyst at Bloomberg Intelligence, discusses how leading global brands are adjusting their approach to e-commerce.

7:45 AM

Morning Brief

Kellie Allsion Yap of Zaid Ibrahim & Co weighs in on Malaysia’s new Self-Assessment Stamp Duty System (STSDS).

8:00 AM

The Breakfast Grille

Today, we revisit conversations on notable foreign policy and ASEAN events.

8:30 AM

Morning Brief

Chin Chee Seong, National President, SME Association of Malaysia recaps 2025 and provides a 2026 outlook for small and medium enterprises.

8:45 AM

Morning Brief

(REPEAT) Kellie Allsion Yap of Zaid Ibrahim & Co weighs in on Malaysia’s new Self-Assessment Stamp Duty System (STSDS).

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Poonam Goyal, Senior Equity Research Analyst at Bloomberg Intelligence, discusses how leading global brands are adjusting their approach to e-commerce.

9:35 AM

People, Planet, Profit

Kevin Lee of CGS International discussing Malaysia’s nuclear future.

10:05 AM

Open For Business

(REPEAT) Kristy Ting, Founder, Side Gig Accelerator

11:00 AM

Marketing Mojo

(REPEAT) Kiron Kesav, Chief Strategy Officer, OMG Malaysia

12:00 PM

Enterprise Explores

(REPEAT) Selvamalar Alagaratnam, Partner & Head of Employment Practice Group, Skrine

1:00 PM

The Breakfast Grille Repeat

Today, we revisit conversations on notable foreign policy and ASEAN events.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

A feminist economist shares insights about women’s rights from the garment industry in Bangladesh, and what Malaysians can learn from it.

4:05 PM

Health & Living

In this ‘Best of 2025’ replay, we hear from three experts - who are parents themselves - about why kids are turning to AI chatbots.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Talkback Tuesday

PROGRAMMES