Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

Preethi Sanjeevi, Co-Founder, Greytt | Ramakrishnan CN, Co-Founder, Greytt

17-Oct-24 10:00

Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

Pause
Embed

Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more.

We explore the story behind Greytt’s creation, what it means to redefine ageing, why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: managing, entrepreneurs, wellness, travel, markets

Tags: greytt, ageing demographic, startup, fitness,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We speak with Nick Ng, Founder and CEO of Hock Kee Kopitiam, about building a modern kopitiam brand rooted in heritage, community, and made-to-order tradition.

12:00 PM

Popcorn Culture

(REPEAT) We review Train Dreams and The Voice of Hind Rajab.

1:00 PM

Cruise Control

(REPEAT) The VW Golf GTI Mk8.5 might sound like an incremental upgrade, but it's worth checking out if you're a fan of the brand. Tune in to hear why.

2:00 PM

Matt-Splained

(REPEAT) In the first part of a series on technologies in ‘26, Rich and Matt take a look at consumer tech, imagine what IRL AI looks like, and advances in energy production.

3:00 PM

Earth Matters

(REPEAT) We find out about a Semai fruit season homestay finally opening to the public, supported by Gerimis Art, sharing forest life, culture, and community-led ecotourism.

4:00 PM

Bar None

(REPEAT) We review the recent Malaysia Open 2026 and look back at our shuttlers' performances throughout 2025.

5:00 PM

BBC World Service

Two women with art galleries in Switzerland, London, Nigeria and the US talk about discovering and promoting new artists, building relationships with art collectors and the importance of supporting women in the art world.

PROGRAMMES