When and why could Token Crowdfunding be the right fit for your business? On P&L, Nicholas Chong, Vice President of Commercial & Products at pitchIn, dives into Token Crowdfunding (TCF) and its potential as a game-changing fundraising tool. Unlike traditional methods, TCF allows businesses to raise funds without giving up equity, offering a unique approach for B2C companies and those with strong community engagement.

We explore how TCF works, the types of tokens involved, and key considerations for businesses evaluating this method. Nicholas also breaks down Malaysia’s regulatory framework, shares insights on managing tokenholder expectations, and highlights the benefits of TCF beyond just fundraising, like leveraging tokens for loyalty programs or digital assets.

Whether you’re a business leader, investor, or simply curious about innovative funding strategies, this episode offers practical insights into navigating the evolving world of token-based finance.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  markets,  economy,  technology,  investments

Tags:  token crowdfunding,  TCF,  token based finance,  non-fungible token (nft),