BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Raise Your Game  >  Driving Sales #2: The Formula to Generate Desire and Close Sales

Driving Sales #2: The Formula to Generate Desire and Close Sales

Jeevan Sahadevan, Founder, Leverage Lab

09-Oct-23 11:00

Driving Sales #2: The Formula to Generate Desire and Close Sales

With less than 3 months left before we enter 2024, we’ve now entered crunch time for sales teams to meet their targets and KPIs for the year. Today on Raise Your Game, we continue our focus on sales with the second episode of a 3-part series with Jeevan Sahadevan, the Founder of Leverage Labs.

Last week we got into two critical skills that could make or break your sales efforts as the world navigates through economic uncertainty: Building Rapport and Prospect Diagnostics. Today you will learn how to build value around your products and services and generate desire in prospects to buy, including a Sales Formula from Jeevan, that he says will help you close sales in a big way.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  personal developmententrepreneursCorporates

Tags:  generating desiresales formulasaleskpisales teamsales personclosing sales





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Fong Min Hun, Co-founder of Lit Books, joins us to share the story of how they run their independent book store.

12:00 PM

Popcorn Culture

(REPEAT) We review the first four episodes of Vince Gilligan’s sci-fi thriller Pluribus.

1:00 PM

Cruise Control

(REPEAT) Daniel Fernandez shares what he saw at the Guangzhou Auto Show 2025!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich explore a world where technology is "good enough."

3:00 PM

Earth Matters

(REPEAT) A festive Nature Reads episode, with all three Sunda Shelves founders sharing their favourite nature books and thoughtful Christmas gift picks.

4:00 PM

Bar None

(REPEAT) John Beasley, the Technical Director of the Malaysian National Cycling Federation joins us again ahead of the SEA Games to talk about our cyclists' preparations for the tournament.

5:00 PM

BBC World Service

To tip or not to tip - That's the question that this episode of The Food Chain will be unpacking.