Brandfest is back! Over the last 14 years, the annual brand marketing forum has become a much anticipated arena for the brand marketing fraternity to share fresh ideas, insights and information on the future needs of brand builders. What kind of challenges are being experienced by brand marketers today? And what should company heads and brand custodians do to ensure that their brands remain meaningful? Some of the speakers at Brandfest 2018 give us a taste of what to expect at this year’s installment.

*Please note that the dates of Brandfest have been changed due to the upcoming general election, since this interview was recorded. Brandfest will now be on the 14th and 15th of May.

Produced by: Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Branding conference,  e-commerce,  marketing,  Havas Media,  Shopee Malaysia,  Brandfest 2018