In 2005, professors Chan Kim and Renée Mauborgne published a book called Blue Ocean Strategy, all about moving into uncontested market spaces. However, while the strategy was sound, the transition proved to be tougher without knowing the structure of the change. With Blue Ocean Shift, the structure was provided in five simple steps. We speak to Raj Kumar, CEO of UCSI Consulting Group and certified Blue Ocean Strategy practitioner.

Produced by: Christine Wong

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Tags:  Raise your game,  raj kumar,  Blue Ocean Shift,  blue ocean strategy,  market strategy,  entrepreneurship,  market spaces