The first phase of culture design is to set the standard. Beyond the vision, mission and values of the organization, there is a need to translate the aspirational goals of the company into actual behavioral standards. Unless your culture hits the nuts-and-bolts of a mindset and behavioral shift, the transformation process is mere rhetoric.

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Tags:  Raise Your Game,  joseph tan,  leaderonomics,  culture setting,  culture design,  organisational aspirational goals