When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.

Produced by: Christine Wong

Presented by: Christine Wong

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Categories:  business analysis,  SME,  entrepreneurship,  markets,  trends and forecasts,  technology,  tech,  science

Tags:  neuroscience,  emotions,  market research,  data analytics,