How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Co-author of the book Competing Against Luck, Karen Dillon joins us to discuss what every company needs to do to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

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Tags:  Luck,  Jobs Theory