The Myths of Creativity

David Burkus, author & associate professor at Oral Roberts University

15-Sep-15 11:00

Pause
Embed

The common perception of creativity is that it’s unpredictable and hard to come by. David Burkus is author of the book, The Myths of Creativity : The Truth About How Innovative Companies Generate Great Ideas. We spoke to David last year about why great ideas are rejected, and now he’s back to dispel the many myths that surround the concept of creativity.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: Oral Roberts University, The Myths of Creativity, David Burkus, innovative process, creative, innovative companies, concept of creativity

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Why is succession planning a board's duty, not just an HR task? ICDM's Michele Kythe Lim and Tunku Alizakri discuss building a leadership pipeline.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, stories on how scientists are tracking Atlantic ocean circulation with satellites, studying ancient proteins to understand life’s history, rethinking an old Australian crater’s impact, and highlighting Arthur Ruhlig’s forgotten work in fusion science.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Zan Azlee and Mikey Gong get together to talk about cashless society, mathematics and nostalgia in TV shows and films!

2:00 PM

Ringgit & Sense

(REPEAT) Felix Neoh, Director of Financial Planning at Finwealth Management talks about the OPR how it affects your finances.

2:30 PM

The Property Show

(REPEAT) Adrianta Aziz of the Malaysian Institute of Architects (PAM) discusses what defines sustainable architecture.

3:00 PM

Best of The Bigger Picture

(REPEAT) We unpack an important new report by IMAN Research, detailing the political views of the Malay youth -- what they're worried about, how they feel about multiculturalism and Islam in politics -- and how we can build stronger inter-ethnic relationships.

4:00 PM

Best of Evening Edition

(REPEAT) Governments are worried about falling birth rates, but are they missing the bigger picture? ARROW’s Sivananthi Thanenthiran joins us to talk about rights, realities, and why people must come before policies.

5:00 PM

BBC World Service

This episode of People Fixing the World focuses on nifty inventions that are helping save the lives of babies and mothers during childbirth.

PROGRAMMES