The common perception of creativity is that it’s unpredictable and hard to come by. David Burkus is author of the book, The Myths of Creativity : The Truth About How Innovative Companies Generate Great Ideas. We spoke to David last year about why great ideas are rejected, and now he’s back to dispel the many myths that surround the concept of creativity.

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Tags:  Oral Roberts University,  The Myths of Creativity,  David Burkus,  innovative process,  creative,  innovative companies,  concept of creativity