The Myths of Creativity

David Burkus, author & associate professor at Oral Roberts University

15-Sep-15 11:00

Pause
Embed

The common perception of creativity is that it’s unpredictable and hard to come by. David Burkus is author of the book, The Myths of Creativity : The Truth About How Innovative Companies Generate Great Ideas. We spoke to David last year about why great ideas are rejected, and now he’s back to dispel the many myths that surround the concept of creativity.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: Oral Roberts University, The Myths of Creativity, David Burkus, innovative process, creative, innovative companies, concept of creativity

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Brenda James from Nook Flowers joins us to discuss the intricacies of "Responsible Floristry", from championing local Cameron Highlands growers to championing circular based systems.

12:00 PM

Popcorn Culture

(REPEAT) A Chinese Odyssey + Movies to Watch With Your Family

1:00 PM

Cruise Control

(REPEAT) The smart #5 Brabus is one of the first few EVs that has gotten Daniel Fernandez purring with excitement. Tune in to hear his thoughts on this car.

2:00 PM

Matt-Splained

(REPEAT) With holidays around the corner, Matt and Rich look at some of the ways you can use the break to bust open your digital bad habits and reset your devices so they work for you instead of against you.

3:00 PM

Earth Matters

(REPEAT) Raids, corruption probes and an import ban have put Malaysia’s e-waste trade in focus. We explore the scale of the problem in Malaysia, and why it’s been happening.

4:00 PM

Bar None

(REPEAT) Retired bowler Esther Cheah joins us again to share what's her training routine like back then!

5:00 PM

BBC World Service

Datshiane Navanayagam meets two female genealogists from the US and Ireland to discuss the desire many of us have to dig into our heritage.

PROGRAMMES