BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Raise Your Game  >  The Power of Effective Brand Positioning

The Power of Effective Brand Positioning

Ulli Appelbaum, Founder, First The Trousers Then The Shoes, Inc.

20-Feb-23 11:00

The Power of Effective Brand Positioning

What is brand positioning and how can you up your marketing game when you master it? Ulli Appelbaum is the founder of his boutique brand strategy shop First The Trousers Then The Shoes, Inc. in Minneapolis working with clients of big names. He released a book called “The Brand Positioning Workbook: A simple how-to guide to more compelling brand positionings, faster.”

Ulli shares how powerful having the right brand positioning can have on your marketing strategies and your business identity.

Photo Credit: Shuttershock | Dusit

Produced by: Lily Chai

Presented by: Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  technology,  economy,  entrepreneurs,  SME

Tags:  brand positioning,  business identity,  marketing strategies, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Justin Graham, CEO of M+C Saatchi APAC and Global Network Lead, and Sharifah Menyalara Hussein, CEO and Founder of M+C Saatchi Malaysia, discuss why the agency rebranded, how it’s reshaping their work, and what it takes today to build brands that don’t just sell, but stay.

12:00 PM

Popcorn Culture

(REPEAT) We review Ballerina, and then talk about the limits and appeal of violence on screen.

1:00 PM

Cruise Control

(REPEAT) It’s another used car review - this time it’s something more utilitarian! Daniel talks about a used Toyota Land Cruiser Prado!

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt get together again to talk about AI, and the cost of ignorance.

3:00 PM

Earth Matters

(REPEAT) When it comes to protecting Malaysia’s natural heritage, sometimes it’s the smallest creatures that spark the biggest movements. In Sungai Sepetang, fireflies are uniting communities, scientists, and storytellers alike. We discuss the fight to save these glowing wonders

4:00 PM

Bar None

(REPEAT) It’s racing in its purest form - we talk about go-karting and its appeal beyond its recreational fun!

5:00 PM

BBC World Service

On The Conversation, Ella Al-Shamahi speaks to an ex-circus performer from Bulgaria and a skydiver from France to find out what it takes to achieve some of the world’s most extreme records.