Engineering Consumer Demand on TikTok

Hans-Peter Ressel, CEO, Momentum Commerce

17-Jan-23 11:00

Pause
Embed

TikTok has become one of the most used apps in the world, and brands that know how to tap into its unique capabilities are leveraging on its viewership and the attention of its growing audience to market their products. Momentum Commerce CEO Hans-Peter Ressel talks to us about the key pillars for business success on TikTok, as well as how brands can create new demand instead of riding on saturated trends on the platform.

Photo Credit : Shutterstock | Chaay_Tee

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy, technology, managing, Corporates, SME, entrepreneurs

Tags: tiktok for business, tiktok shop, social commerce, tiktok, marketing,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr. Anas Iqtait of Australian National University discusses how Gaza can recover from years of conflict.

7:45 AM

Morning Brief

Zafri Zulkeffeli, Deputy Chief Economist of BIMB Securities walks us through Sarawak's 2026 economic outlook.

8:00 AM

The Breakfast Grille

H.E Shikata Noriyuki, Japan’s Ambassador to Malaysia discusses the future of Malaysia–Japan relations.

8:30 AM

Morning Brief

Jose Rizal, Chief Activist at the Malaysia E-Hailing Coalition, on rising e-hailing costs and their impact on reliability.

8:45 AM

Morning Brief

Munirah Khairuddin, CEO Principal Asset Management Berhad shares her perspective on market risks and opportunities heading into 2026.

9:00 AM

Opening Bell

(REPEAT) Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Chee Pei Pei, Tax Partner and Private Leader at Deloitte Malaysia explains the ins and outs of family businesses.

10:05 AM

Open For Business

How Meng Hock, Executive Director, CEO & Chairman, OMS Energy Technologies

11:00 AM

Tech Talk

Yee Chee Meng, CEO, Infomina Berhad

12:00 PM

Enterprise Explores

Denise Wong, Head of Cross Border, Ninja Van Malaysia

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

A social worker from the Women’s Aid Organisation joins us to share what her work supporting survivors of domestic violence looks like on the ground.

4:05 PM

Health & Living

Do kids today lack skills to manage conflicts and problems? Two experts explain why we can’t just leave it to children to learn these skills on their own.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

PROGRAMMES