BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Beyond The Crazy Rich: A New Consumer Segment in ASEAN

Beyond The Crazy Rich: A New Consumer Segment in ASEAN

23-Apr-19 11:00

Beyond The Crazy Rich: A New Consumer Segment in ASEAN

Southeast Asia has a new consumer mega market segment, and they are far more nuanced than the lavish spenders and high-net-worth individuals portrayed in the hit movie Crazy Rich Asians. We speak to Aparna Bharadwaj, Partner & Managing Director in BCG Singapore about the Mass Affluent segment, why retailers should be paying them attention and how important they are to virtually all consumer product companies, not just luxury brands.

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Fashion,  Film,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  retail,  luxury,  consumer,  shopping,  shopper behaviour, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Benjamin Croc, co-founder of BrioHR shares the company’s journey from tackling onboarding pain points to building a full-stack HR platform, and how they plan to use their $6.5 million Series A funding to scale regionally, deepen their product, and double down on AI.

12:00 PM

BBC World Service

(REPEAT) BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Sheryll and Matt get together again to talk about syntax and AI, algorithm and “broligarch”.

2:00 PM

Ringgit & Sense

(REPEAT) Should we invest in gold? Ringgit and Sense tries to answer this question, together with Robin Lee, former CFO of the World Gold Council and former CEO of HelloGold.

2:30 PM

The Property Show

(REPEAT) What are the risks of a private lease scheme, or PLS? The Property Show speaks to Yeoh Tung Seng, Partner at Yeoh & Joanne to find the answer.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Charles Santiago about his tenure at SPAN, the politics of water and labour rights violations in the region.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the story behind Potehi or Chinese glove puppet theatre and its significance to our culture.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.