BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Marketing in the Age of the Coronavirus

Marketing in the Age of the Coronavirus

Jan Wong, OpenMinds Resources

02-Apr-20 11:00

Marketing in the Age of the Coronavirus

Great brands build equity during times like this. While the coronavirus crisis has left many struggling, some marketers are continuing to build their brands and work on the rare opportunity to come out of this pandemic with a stronger following. We discuss how to find the right marketing strategy mix to excel during the coronavirus outbreak.

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  marketing mojobrandingdigital marketingcrisis managementcovid-19coronavirus





Play / Pause

Listen now : Opening Bell: (REPEAT) Tim Mulholland, President, TJM Limited, Chicago

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Nigel Wong, President of the Malaysian Association of Tour and Travel Agents (Matta)

7:45 AM

Top Story

Davis Chong, President of Malaysian Photovoltaic Industry Association (MPIA)

8:00 AM

The Breakfast Grille

Dato’ Lee Ee Hoe, also known as Lee-san, Executive Chairman and Co-founder of Apple Vacations

8:30 AM

Morning Brief

Doris Liew, Assistant Research Manager (Public Finance), IDEAS Malaysia

8:45 AM

Morning Brief

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited, Chicago

9:15 AM

Opening Bell

Jeremy Goh, Head of Research, Hong Leong Investment Bank

9:35 AM

What's the Focus

10:05 AM

Open For Business

David Ng, Founder, Savor

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Jeremiah Rodrigues, General Manager, CARMA Malaysia & Philippines

1:00 PM

The Breakfast Grille Repeat

Dato' Sri Lee Ee Hoe, Co-Founder and Group Executive Chairman of Apple Vacations

2:05 PM

Discovery Hour

Fatstax and Handclaps Ep 5: Northern Soul; Johanan Sen

3:05 PM

Front Row

Spectrum; Ergys Koni, Violin Soloist and Artistic Director, KamerataKL

3:20 PM

Front Row

The Music of John Williams; Eugene Pook, Conductor, Selangor Symphony Orchestra

3:35 PM

Front Row

Rhymba the Musical; Peter Ong, Producer | Tunku Alizakri Alias, cast member

4:05 PM

Health & Living

Doctor in the House

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

Joker - Folie A Deux + Dark Movies/Shows

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture

Are You Happy With Your Work?; Kam Raslan | Julian Yap | Ahmad Yazid