Raya is undoubtedly one of the biggest opportunities on the Malaysian retail calendar for merchants to maximise sales growth. It’s also one of the busiest times of the year for malls, as they compete to create elaborate themed campaigns to drive traffic and help their patrons usher in the festive spirit of raya. We speak to Sunway Malls for a behind-the-scenes look at what goes into designing a holistic raya shopping experience, that has their patrons coming back year after year.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  SME,  Markets,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  retail,  marketing,  digital marketing,  consumer behavior,  retail experience,  experiential retail,