BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Riding On SEA Games Marketing Train

Riding On SEA Games Marketing Train

Sean Goh, Grab Malaysia | Melati Abdul Hai , McDonald’s Malaysia

22-Aug-17 11:00

Riding On SEA Games Marketing Train

With the SEA Games happening soon, we speak to Sean Goh of GRAB and Melati Abdul Hai of McDonald’s, who are sponsors of the upcoming #KL2017 games about what this brings to their brand and customers. How do they put a return in sponsoring a sporting event and why is it important for them to keep supporting events that drive unity.

 

Brought to you by Mah Sing.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  resource centre,  KL2017,  SEA Games,  Grab,  McDonald'ss,  marketing mojo,  marketing,  advertising,  sponsor


Latest Podcasts




Play / Pause

Listen now : Cruise Control: (REPEAT) If you're in the market for a used, old...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We take a flavourful dive into the world of Korean fried chicken with Terry Goh, CEO of KyoChon Malaysia.

12:00 PM

Popcorn Culture

(REPEAT) From the epic montage scene in Sinners, to Powerhouse from Coolie, and the unforgettable theme of Severance, 2025 has been a great year for scores and soundtracks. In this special, music-centred episode of Popcorn Culture, we look back at our favourite B-Sides of the year.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.

3:00 PM

Earth Matters

(REPEAT) In this ‘Best of 2025’ replay, we hear from anthropologist Dr. Christine Padoch about her book Return to Nanga Jela, which revisits an Iban longhouse community in Sarawak lost beneath the Batang Ai Dam.

4:00 PM

Bar None

(REPEAT) Jeremy Ho, Founder of BHub Bouldering joins us to talk about the appeal of rock climbing and what's the community like here in Malaysia.

5:00 PM

BBC World Service

In this episode of The Conversation, Ella Al-Shamahi speaks to two women in India and Uganda who’ve created grass roots fitness communities exclusively for women.