How Purpose Leads to Profit

Rumaizon Abdul Malik, Ideascape Consulting Group | Mohan Alagappar, GBA Corporation | Andreas Vogiatzakis, AMV Plus Advisory

12-Jul-22 11:00

Pause
Embed

Ahead of this year’s BFM Brandfest, our panel of speakers gives us a sneak peek into the kind of hard, pressing and heated discussions expected on stage next week. Rumaizon Abdul Malik from Ideascape Consulting Group, Mohan Alagappar from GBA Corporation and Andreas Vogiatzakis from AMV Plus Advisory talk to us about the inextricable link between purpose and profit, and how finding the right balance can help brands make money, and a difference.

Image Credit : Shutterstock | eamesBot

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, managing, Corporates, culture

Tags: branding, marketing, sustainability, purpose, profit, roi,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Sharmini Ann Jacob from KPMG Malaysia talks about turning national workforce priorities into real organisational capability, in the age of AI.

12:00 PM

Just For Kicks

(REPEAT) We look back at the semi final matches of the Carabao Cup that saw Arsenal and Man City booking their places in the final, and look ahead to Matchweek 25 of the EPL!

1:00 PM

A Bit of Culture

(REPEAT) Kam, Zan Azlee and Hafiz Noor Shams sit down together to talk about EPF retirement fund, James Brooke and the collapsing prestige of the west.

2:00 PM

Ringgit & Sense

(REPEAT) Ian Wong, Founder & CEO of Uno Advisers and licensed financial planner, shares the financial mistakes you don’t want to make in 2026.

2:30 PM

The Property Show

(REPEAT) Dr. Tan Loke Mun, Principal of DrTanLM Architect, assesses KL's River of Life project 15 years on.

3:00 PM

Best of The Bigger Picture

(REPEAT) What do the Epstein files teach us about power? To try and make sense of it all, we speak to Peter Beattie, Political Economist and Political Psychologist from the Chinese University of Hong Kong (CUHK)

4:00 PM

Best of Evening Edition

(REPEAT) With the launch of the Education Plan 2026–2035, we examine whether it can realistically deliver on the country’s ambitions as the government maps out its next decade-long direction for the education system.

5:00 PM

BBC World Service

This special episode of The Life Scientific features Dr. Eleanor Schofield, talking about her work conserving centuries-old wood and metal.

PROGRAMMES