MaaS To The Rescue

Yong Siew Mee, Managing Director & Chief People Officer, 2X

13-Sep-22 11:00

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As marketing tends to be the first on the chopping block when an organisation’s cost-cutting measures begin, marketers need a solution to do more with less. This is where Marketing as a Service (MaaS) comes in - a transformative, data-driven approach that enables organisations to achieve greater impact at lower cost. Yong Siew Mee from B2B marketing as a service firm 2X talks to us about the future of MaaS in Malaysia.

Image Credit: 2X Facebook Page

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: Corporates, managing, markets, economy, entrepreneurs, SME

Tags: MaaS, marketing strategies, b2b, organisations, services,

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