As marketing tends to be the first on the chopping block when an organisation’s cost-cutting measures begin, marketers need a solution to do more with less. This is where Marketing as a Service (MaaS) comes in - a transformative, data-driven approach that enables organisations to achieve greater impact at lower cost. Yong Siew Mee from B2B marketing as a service firm 2X talks to us about the future of MaaS in Malaysia.

Image Credit: 2X Facebook Page

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporates,  managing,  markets,  economy,  entrepreneurs,  SME

Tags:  MaaS,  marketing strategies,  b2b,  organisations,  services,