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Value Propositions, Post-GST

Anirban Ganguly, Head of Innovation and Strategy, BBDO

30-Jun-15 13:00

Value Propositions, Post-GST

Due to changing consumer sentiments and behaviour as a result of the GST, BBDO has conducted a study with key lessons on how businesses must recalibrate their value propositions to the Malaysian consumer. What is crucial in pricing and categorisation? How do you make value central to a brand's marketing and positioning?


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Tags:  value propositions,  post-gst,  anirban ganguly,  bbdo,  gst,  tax


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