Two years ago, Malaysian consumers have never heard of Cuckoo International. The CEO, Hoe Kian Choon has been aggressively penetrating into the Malaysian market by opening over 100 brand stores, sold close to 100,000 units of Cuckoo Water Purifier and grown to 3000 employees strong in the span of two years. We find out more about KC’s expansion strategy in Malaysia.

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Tags:  Cuckoo Water Purifier,  Market Penetration