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Kickstarting Branding Part 5

Lee Jia Ping, The Listening Tree

15-Mar-14 12:10

Kickstarting Branding Part 5

The fifth in a series on Branding with the managing partner of the Listening  Tree, Lee Jia Ping. Putting all the pieces together so that branding is coherent and integrated and the marketing clear. In this episode we look at  brand touchpoints. Time for execution.


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Tags:  branding,  strategy,  business strategy,  branding strategy,  marketing


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