Kickstarting Branding Part 5

Lee Jia Ping, The Listening Tree

15-Mar-14 12:10

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The fifth in a series on Branding with the managing partner of the Listening Tree, Lee Jia Ping. Putting all the pieces together so that branding is coherent and integrated and the marketing clear. In this episode we look at brand touchpoints. Time for execution.

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Tags: branding, strategy, business strategy, branding strategy, marketing

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