BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  The Data Shows It: Push Marketing Works

The Data Shows It: Push Marketing Works

Greg Zakowicz, Senior E-commerce Marketing Expert, Omnisend

22-Feb-24 11:00

The Data Shows It: Push Marketing Works

Have you ever been bothered with marketing messages sent through SMSes and emails and considered them as spam, especially those that you don’t remember opting in for. Do you usually ignore or delete them?

Now, according to a report by Omnisend, an email and SMS marketing platform, the effectiveness of automated email campaigns and SMS marketing continues to rise, with automated messages significantly outperforming scheduled promotional campaigns in conversion rates, open rates, and click-through rates.

Omnisend’s recently released annual e-commerce marketing study also unveils nuggets on the role of automation and personalisation in driving higher engagement rates, conversion rates, and overall marketing success.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsCorporatestechnology

Tags:  email campaignssms marketingautomated messagespromotional campaignsmarketing





Play / Pause

Listen now : Best of Enterprise: (REPEAT) 1337 Ventures' Bikesh Lakhmichand shares a founder's guide...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) 1337 Ventures' Bikesh Lakhmichand shares a founder's guide to the first investor meeting, explaining what VCs, angels, and ECF platforms really want to see.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, stories on a major new telescope survey that have started in Chile while scientists are also beginning a project to create fully synthetic human chromosomes.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and debutant Chin Kar Yern get together to talk about not using ChatGPT and its implication, public spaces and the foreign language of tech.

2:00 PM

Ringgit & Sense

(REPEAT) Alvin Tan of the Financial Planning Association of Malaysia (FPAM) discusses aspects of Malaysian Gen Zers personal finance.

2:30 PM

The Property Show

(REPEAT) Imran Clyde of Nextdor Property Communications shares his insights on the legal aspects of property advertising.

3:00 PM

Best of The Bigger Picture

(REPEAT) How patients diagnosed with nasopharyngeal cancer have found hope and companionship in the Cancer Survivor Support Group.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to board game designer Goh Choon Ean about what makes Malaysian board games unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at a community that tackles poverty via the traffic light system.