The Future of Business Insights: HI vs AI

Jacquie Matthews, Global CEO, Ipsos UU (Understanding Unlimited)

12-Mar-24 11:00

The Future of Business Insights: HI vs AI

Pause
Embed

In this episode, we take a look at the future of human insights and how generative AI will impact the state of business insights, whether it's by humans or AI with Jacquie Matthews, Global CEO at Ipsos UU (Understanding Unlimited).

Along the course of the conversation, Jacquie helped us get a better view on how human intelligence is going to be impacted by artificial intelligence or should it go hand in hand with one another to ensure the future of business insights is in safe hands.

Photo Credit: Shutterstock

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, markets, Corporates

Tags: Gen AI, human insights, IWD2024, technology, business, marketing, innovation,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Amy Blair, Founder & CEO of Batik Boutique, on building Malaysia’s only B Corp–certified batik brand and her vision to take it global.

12:00 PM

Popcorn Culture

(REPEAT) This week we review the latest creepy-child horror film to hit the scene, Zach Cregger’s Weapons, followed by a discussion about the different types of horror movies out there.

1:00 PM

Cruise Control

(REPEAT) Honda's first EV in Malaysia, the e:N1 is now available in the market? Is the car worth getting? Tune in to hear Daniel's thoughts on the car!

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt explore the contradictions and myth of that eternal essential: sleep

3:00 PM

Earth Matters

(REPEAT) Asian elephants in Malaysia face mounting threats from habitat loss, conflict, and development, but hope lies in efforts to foster coexistence. This World Elephant Day, Dr. Wong Ee Phin and Prof. Ahimsa Campos-Arceiz share what it takes to live alongside these magnificent giants.

4:00 PM

Bar None

(REPEAT) Lauren Hoh Ruyi joins us to share her football journey so far and her observations of the women's game here.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are helping design affordable homes in Tanzania and Spain.

PROGRAMMES