BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  The Power of Influence

The Power of Influence

Antoine Gross, General Manager, Southeast Asia & India, impact.com

21-Nov-23 11:00

The Power of Influence

While influencer marketing has been part of e-commerce marketing for years, it has often struggled to rise above tactical "pay-and-pray" sponsored engagements and affiliate campaigns. But with studies now showing 80% of consumers in Southeast Asia having made purchases due to an influencer recommendation, how do brands adapt to stay competitive in this evolving landscape? Antoine Gross from impact.com talks to us about the shifting influencer trends in the region, an effective gauge on its ROI, and actionable strategies for businesses looking to optimise their influencer marketing initiatives.

Image Credit: Shutterstock

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyentrepreneurs

Tags:  live-sellinginfluencertiktoksocial mediaconsumer behaviourretail





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Can AI really help teachers teach better, or are we just adding more pressure to an already overloaded system? Chan Soon Seng, CEO, Teach For Malaysia shares his thoughts.

12:00 PM

Popcorn Culture

(REPEAT) The Popcorn Culture team reviews Sinners, and talks about period films!

1:00 PM

Cruise Control

(REPEAT) Is Xpeng X9 the final frontier in the luxury MPV segment? Tune in to hear what Daniel Fernandez thinks!

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt go on an adventure in space, and explore life and other interesting things there.

3:00 PM

Earth Matters

(REPEAT) Associate Professor Dr. Jillian Ooi helps us understand seagrass better, why protecting existing seagrass is far more effective than replanting, and what’s at stake if we don’t act now.

4:00 PM

Bar None

(REPEAT) John Beasley, the new Technical Director at the Malaysian National Cycling Federation shares his plans for Malaysian cycling under his leadership.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.