There’s a new breed of online shoppers in Southeast Asia. While most of us return to the malls for the bulk of our shopping after the pandemic, this segment of savvy, loyal e-commerce shoppers continue to buy all they need online - accounting for almost half of the total e-commerce purchases in the region. Our friends from Ninja Van Malaysia give us some insights into this segment of the population, and what local e-commerce players can do to win the hearts of these e-shoppaholics.

Photo Credits: Shutterstock

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  markets,  technology,  SME,  entrepreneurs

Tags:  retail,  online shopping,  e-commerce,  trends,  customer loyalty,