BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Culture In Tech: The Wukong Boom

Culture In Tech: The Wukong Boom

Jonathan Leo Toyad, Content Director and Co-Owner, Kakuchopurei

29-Aug-24 11:00

Culture In Tech: The Wukong Boom

Today on the show, we speak with Jonathan Leo Toyad, Content Director and Co-Owner at Kakuchopurei (KKP) on the groundbreaking success story that’s capturing global attention - Black Myth: Wukong. This newly launched game has taken the gaming world by storm, selling over 10 million copies worldwide in just a few days after the launch.

What makes this achievement particularly intriguing is not just its impressive sales figures but the cultural factors behind its success. Black Myth: Wukong, developed by a Chinese studio, is making waves not only for its gameplay but for its deep roots in cultural heritage, drawing inspiration from the classic Chinese novel Journey to the West.

In today’s interview, I’ll be speaking with Jon on how cultural elements influence consumer behaviour in the tech market and how Black Myth: Wukong leverages these elements to appeal to both domestic and international audiences. 

We’ll also discuss the role of cultural narratives in driving global success, the delicate balance between cultural sensitivity and marketing strategies, and uncover what its success reveals about the future of tech and gaming.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologymarketsvisual artsHistory/Heritageculture

Tags:  cultural influencegamingvideo games





Play / Pause

Listen now : Top 5 at 5

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Managementtells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr. James Dorsey of RSIS discusses the ceasefire in Gaza.

7:45 AM

Morning Brief

Dr. Saizal Pinjaman of UMS discusses Budget 2026 allocations for Sabah and Sarawak.

8:00 AM

The Breakfast Grille

Dr Javid Abdelmoneim, International President of Médecins Sans Frontières discusses delivering care in war zones, staying neutral, and leading in crisis.

8:30 AM

Morning Brief

Dr Khor Swee Kheng, CEO, Angsana Health & Specialist in Public Policies discusses healthcare measures in Budget 2026.

8:45 AM

Morning Brief

Pankaj C. Kumar, Business Commentator on areas where Budget 2026 falls short.

9:00 AM

Opening Bell

(REPEAT) We bring you the latest on Bursa Malaysia and international capital markets.

9:15 AM

Opening Bell

Soong Wei Siang, Regional Head of Consumer, RHB Research discusses Budget 2026 impact on consumer sectors including the implementation of excise tax.

9:35 AM

People, Planet, Profit

Dr. Renard Siew, a Climate Change and Sustainability Expert discusses how Budget 2026’s green measures could shape Malaysia’s path toward net zero.

10:05 AM

Open For Business

Pavel Bains, CEO, Ambitionz, on game development with AI.

11:00 AM

Marketing Mojo

Brandon Lee, Co-Founder, Pandan Social

12:00 PM

Enterprise Explores

Datuk William Ng, National President, SAMENTA, discusses what the Budget 2026 means for SMEs and MTCs.

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

Does Budget 2026 address the needs of ordinary Malaysians? We unpack it from the perspective of housing, pensions, social services and more.

4:05 PM

Health & Living

For children with serious and life-limiting illnesses, palliative care can make a world of difference, while still letting them simply be children. Hear from two experts on how.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

How do we define a cool neighbourhood? And what's a neighbourhood you think of as cool?

8:00 PM

BBC World Service

How should you complain to a restaurant if the food and services are not up to par? This is the topic that this episode of The Food Chain will try to unpack.