BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Leading Through the AI Hype

Leading Through the AI Hype

Joe Atkinson, Global Chief AI Officer, PwC

22-May-25 11:00

Leading Through the AI Hype

Everyone’s talking about AI, but few are talking about how to lead through it. We speak with Joe Atkinson, the newly appointed Global Chief AI Officer at PwC, about what it really takes for businesses to adopt AI responsibly and effectively.

Fresh off PwC’s AI Leadership Conference, Joe shares insights on the ground-level realities companies are facing, from FOMO in the boardroom to the infrastructure and trust gaps that can derail even the most ambitious AI strategies. We also explore PwC’s billion-dollar partnership with Microsoft and OpenAI, the risks of moving too fast, and why the future of work isn’t about replacing people, but empowering them.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologyCorporatesmanagingSMEentrepreneurs

Tags:  AI Leadership Conferencetrust gapsaiai adoptionai ethicsAI Governance





Play / Pause

Listen now : BBC World Service: This week on Science in Action, stories on a...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joseph Sroka, Chief Investment Officer, NovaPoint Capital tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Lavanya Venkateswaran of OCBC discusses the economic impact of Vietnam's new trade deal with the US.

7:45 AM

Morning Brief

Lim Wei Jiet, Constitutional Lawyer on Judicial Appointments.

8:00 AM

The Breakfast Grille

Sean Hesh, Group CEO of NTT Data Payment Services discusses business operations and more.

8:30 AM

Morning Brief

Dr. Zaher Sahloul, President and Co-Founder of MedGlobal discusses the shuttering of USAID.

8:45 AM

Morning Brief

(REPEAT) Lim Wei Jiet, Constitutional Lawyer on Judicial Appointments.

9:00 AM

Opening Bell

(REPEAT) Joseph Sroka, Chief Investment Officer, NovaPoint Capital tells us where international markets are heading.

9:15 AM

Opening Bell

Adrian Loh, Head of Research at UOB Kay Hian Singapore, unpacks what the STI’s resilience means for investors amid rising oil prices and global tensions.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Alfred Phua, Founder of Vanilla Impact Story on reviving Malaysia’s heirloom vanilla industry and empowering rural communities through sustainable farming.

11:00 AM

Mattsplained

12:00 PM

Enterprise Explores

Mustapha Kamal, Urban Planner & Founder of Arkitek Mustapha Kamal on balancing heritage, economic revitalization, and inclusive growth in Malaysia’s old town redevelopment efforts.

1:00 PM

The Breakfast Grille Repeat

Sean Hesh, Group CEO of NTT Data Payment Services discusses business operations and more.

2:05 PM

Discovery Hour

3:05 PM

Front Row

We speak with Brenda James, Chairperson of The Phil, about the inspiration behind Choral Bridges, a show bringing together The Philharmonic Society of Selangor and the Penang Philharmonic Chorus.

3:20 PM

Front Row

Burden of Proof, a powerful theatre production by Dabble Dabble Jer Collective, confronts sexual violence through storytelling, movement, music, and art. Inspired by real accounts and developed over three years, it fosters empathy, healing, and change. We speak with founding members Miriam Devaprasana and Ysabel Loh.

4:05 PM

Health & Living

Is generative AI challenging the traditional doctor-patient relationship, or conversely, enhancing it?

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

A double-bill review of F1 and Jurassic World Rebirth, followed by a discussion about movie moments that left us awestruck.

7:00 PM

BBC World Service

This week on Science in Action, stories on a major new telescope survey that have started in Chile while scientists are also beginning a project to create fully synthetic human chromosomes.

8:00 PM

Bar None

We unpack the conversation surrounding Enhanced Games and why it's a bad idea overall.

9:00 PM

The Selector

Covering all styles of music from indie, dubstep, folk, soul, electro and everything in between.