Leading Through the AI Hype

Joe Atkinson, Global Chief AI Officer, PwC

22-May-25 11:00

Pause
Embed

Everyone’s talking about AI, but few are talking about how to lead through it. We speak with Joe Atkinson, the newly appointed Global Chief AI Officer at PwC, about what it really takes for businesses to adopt AI responsibly and effectively.

Fresh off PwC’s AI Leadership Conference, Joe shares insights on the ground-level realities companies are facing, from FOMO in the boardroom to the infrastructure and trust gaps that can derail even the most ambitious AI strategies. We also explore PwC’s billion-dollar partnership with Microsoft and OpenAI, the risks of moving too fast, and why the future of work isn’t about replacing people, but empowering them.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, Corporates, managing, SME, entrepreneurs

Tags: AI Leadership Conference, trust gaps, ai, ai adoption, ai ethics, AI Governance,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) In a global debt market of over $100 trillion, the Shariah-compliant Sukuk market has just crossed its own major milestone: $1 trillion. But what exactly are these Islamic financial instruments, how do they differ from conventional debt, and what's driving their rapid growth? Bashar Al Natoor, Global Head of Islamic Finance at Fitch Ratings, joins us to get into all this and more.

12:00 PM

Popcorn Culture

(REPEAT) In the spirit of Merdeka and Malaysia Day, we review three local short films and then on Take 2 go through your favourite Malaysian movies.

1:00 PM

Cruise Control

(REPEAT) It's a review of the new, competitively-priced BYD Atto 2 in this week's episode. Tune in to hear Daniel's thoughts on this car.

2:00 PM

Matt-Splained

(REPEAT) Today, Rich Bradbury and Matt Armitage pose the most explosive question of all and ask: AI, ya basic?

3:00 PM

Earth Matters

(REPEAT) We speak to Dr. Non Arkaraprasertkul, Senior Expert at Thailand’s Digital Economy Promotion Agency, about his work on smart city projects across ASEAN and how technology, policy, and people’s needs can create greener, more livable cities.

4:00 PM

Bar None

(REPEAT) A local football agent joins us in this episode to talk about his world and what goes around in it. Is it as glamorous as it seems?

5:00 PM

BBC World Service

This episode of The Conversation features two women who are managing orchestras in Hungary and the UK.

PROGRAMMES