BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Leading Through the AI Hype

Leading Through the AI Hype

Joe Atkinson, Global Chief AI Officer, PwC

22-May-25 11:00

Leading Through the AI Hype

Everyone’s talking about AI, but few are talking about how to lead through it. We speak with Joe Atkinson, the newly appointed Global Chief AI Officer at PwC, about what it really takes for businesses to adopt AI responsibly and effectively.

Fresh off PwC’s AI Leadership Conference, Joe shares insights on the ground-level realities companies are facing, from FOMO in the boardroom to the infrastructure and trust gaps that can derail even the most ambitious AI strategies. We also explore PwC’s billion-dollar partnership with Microsoft and OpenAI, the risks of moving too fast, and why the future of work isn’t about replacing people, but empowering them.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technology,  Corporates,  managing,  SME,  entrepreneurs

Tags:  AI Leadership Conference,  trust gaps,  ai,  ai adoption,  ai ethics,  AI Governance, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Amy Blair, Founder & CEO of Batik Boutique, on building Malaysia’s only B Corp–certified batik brand and her vision to take it global.

12:00 PM

Popcorn Culture

(REPEAT) This week we review the latest creepy-child horror film to hit the scene, Zach Cregger’s Weapons, followed by a discussion about the different types of horror movies out there.

1:00 PM

Cruise Control

(REPEAT) Honda's first EV in Malaysia, the e:N1 is now available in the market? Is the car worth getting? Tune in to hear Daniel's thoughts on the car!

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt explore the contradictions and myth of that eternal essential: sleep

3:00 PM

Earth Matters

(REPEAT) Asian elephants in Malaysia face mounting threats from habitat loss, conflict, and development, but hope lies in efforts to foster coexistence. This World Elephant Day, Dr. Wong Ee Phin and Prof. Ahimsa Campos-Arceiz share what it takes to live alongside these magnificent giants.

4:00 PM

Bar None

(REPEAT) Lauren Hoh Ruyi joins us to share her football journey so far and her observations of the women's game here.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are helping design affordable homes in Tanzania and Spain.