MSP314. Selling Our Authentic Self

Matt Armitage, Founder, Kulturpop

28-Feb-25 11:00

Pause
Embed

Amongst the chaos of curated feeds and online personas, are we finally seeing a shift towards genuine authenticity? Richard Bradbury and Matt Armitage check-in with foursquare to see if people are craving genuine connection over gamification.

They find a growing demand for honesty in a digital world, and discuss the impact and growth of radical honesty and transparency before putting their own authenticity under the spotlight.

In the process they find celebrities and major influencers selling authentic connection and bespoke experiences behind paywalls, and a growing commercial and social infrastructure around micro and nano influencers who represent authentic voices in the communities they support and promote.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: culture

Tags: microinfluencers, nanoinfluencers, online transparency, performative authenticity, radical honesty,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Krystal Tan, Economist at ANZ Bank analyzes Thailand’s economy under new Prime Minister Anutin Charnvirakul and whether his team can deliver results.

7:45 AM

Morning Brief

Dr. Law Teik Hua, Associate Professor at Universiti Putra Malaysia on autonomous vehicles in Malaysia

8:00 AM

The Breakfast Grille

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

8:30 AM

Morning Brief

Dr. Paul Anthony, Taylor’s University gives us his thoughts on EPF's efforts in rebuilding its savings.

8:45 AM

Morning Brief

Ahmad Dasuki bin Abdul Majid, Chief Executive of PTPTN discusses the repayment rate of PTPTN loans and the Lestari Pendidikan campaign.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

The Property Show

Patrick Au, CEO of VYROX discusses how the smart home technology has evolved over the years.

10:05 AM

Open For Business

Hiro Tan, Managing Director, Rotiboy

11:00 AM

The Workplace

, Aon's Surendran Ramanathan shares findings from its 2025 Malaysia Employee Benefits and Wellbeing Report

12:00 PM

Enterprise Explores

Ganesh Kumar Bangah, Chair, e-Commerce Malaysia, PIKOM

1:00 PM

The Breakfast Grille Repeat

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

2:05 PM

Discovery Hour

3:05 PM

Earth Matters

This Merdeka and Malaysia Day, we highlight a family whose love for nature runs deep. Wildlife photographer Anuar McAfee and his sons share their adventures exploring Terengganu’s forests, rivers, and skies.

4:05 PM

Health & Living

What happens when older adults misuse substances, such as their own prescription drugs? We speak to an expert to find out the dangers and how to help them.

5:00 PM

Top 5 at 5

6:00 PM

Big Issue

We speak to Dewan Rakyat Speaker, Tan Sri Dato' Johari bin Abdul about the Indonesian protests and what it says about parliamentary accountability.

7:00 PM

Stories of KL

Architect Yu Cher Tung shares how sketching with Urban Sketchers KL is a way of seeing and remembering the city through art.

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my

PROGRAMMES