BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  MSP314. Selling Our Authentic Self

MSP314. Selling Our Authentic Self

Matt Armitage, Founder, Kulturpop

28-Feb-25 11:00

MSP314. Selling Our Authentic Self

Amongst the chaos of curated feeds and online personas, are we finally seeing a shift towards genuine authenticity? Richard Bradbury and Matt Armitage check-in with foursquare to see if people are craving genuine connection over gamification. 

They find a growing demand for honesty in a digital world, and discuss the impact and growth of radical honesty and transparency before putting their own authenticity under the spotlight.

In the process they find celebrities and major influencers selling authentic connection and bespoke experiences behind paywalls, and a growing commercial and social infrastructure around micro and nano influencers who represent authentic voices in the communities they support and promote.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  culture

Tags:  microinfluencersnanoinfluencersonline transparencyperformative authenticityradical honesty





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Alfred Dy, Head of Philippines Research at CLSA, provides insights into the Philippines market.

7:45 AM

Morning Brief

Woon Khai Jhek, Vice President & Senior Economist, RAM Ratings

8:00 AM

The Breakfast Grille

Datuk Seri Nancy Shukri, Minister of Women, Family and Community Development, discusses the government’s initiatives on gender equality, child protection reforms, and key political developments in Sarawak.

8:30 AM

The Breakfast Grille (EXTENDED)

Datuk Seri Nancy Shukri, Minister of Women, Family and Community Development, discusses the government’s initiatives on gender equality, child protection reforms, and key political developments in Sarawak.

8:45 AM

Morning Brief

Dr. Amit Ranjan of the Institute of South Asian Studies discusses Nepal’s political future following the elections.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited, Chicago tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Alfred Dy, Head of Philippines Research at CLSA, provides insights into the Philippines market.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Advanced diagnostics are often confined to centralised laboratories, making them technically impressive but difficult to access for many who need them. We speak with Zainiharyati Mohd Zain, Founder of Ablesen, a Malaysian deep-tech startup building sensor-based diagnostic platforms designed for use beyond traditional lab environments. Selected as a top startup in the 2025 PACE Bootcamp by ARTEM Ventures, Ablesen is currently moving from prototype to early commercialisation.

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Rajen Devadason, CEO, RD WealthCreation

1:00 PM

Breakfast Grille (REPEAT)

Datuk Seri Nancy Shukri, Minister of Women, Family and Community Development, discusses the government’s initiatives on gender equality, child protection reforms, and key political developments in Sarawak.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

Two monumental works by Johannes Brahms take centre stage in an upcoming chamber music performance. We find out what’s in store from cellist Ivan Torres.

4:05 PM

Health & Living

Doctor in the House

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Popcorn Culture

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector