BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  MSP314. Selling Our Authentic Self

MSP314. Selling Our Authentic Self

Matt Armitage, Founder, Kulturpop

28-Feb-25 11:00

MSP314. Selling Our Authentic Self

Amongst the chaos of curated feeds and online personas, are we finally seeing a shift towards genuine authenticity? Richard Bradbury and Matt Armitage check-in with foursquare to see if people are craving genuine connection over gamification. 

They find a growing demand for honesty in a digital world, and discuss the impact and growth of radical honesty and transparency before putting their own authenticity under the spotlight.

In the process they find celebrities and major influencers selling authentic connection and bespoke experiences behind paywalls, and a growing commercial and social infrastructure around micro and nano influencers who represent authentic voices in the communities they support and promote.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  culture

Tags:  microinfluencersnanoinfluencersonline transparencyperformative authenticityradical honesty





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited in Chicago, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Lucrezia Cogliati of BMI discusses the factors shaping global rice markets.

7:45 AM

Morning Brief

Datuk William Ng, Chairman, Small and Medium Enterprises Association (SAMENTA) talks about US tariff impacting Malaysian manufacturers and SMEs.

8:00 AM

The Breakfast Grille

William Kew, Managing Director of Karcher Malaysia shares the company’s vision and strategies in delivering innovative cleaning solutions.

8:30 AM

Morning Brief

Dr Benjamin Barton, Associate Professor, University of Nottingham Malaysia discusses US-UK ties.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited in Chicago, tells us where international markets are heading.

9:15 AM

Opening Bell

Adrian Loh of UOB Kay Hian Singapore shares investment tips for Singapore’s equities.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Ivor Lim Xian Z and Chew Hoi Meng, Co-Founders, Hygr

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Prem Pavan, General Manager for Growth & Emerging Markets, Red Hat, on what "Democratising AI" mean.

1:00 PM

The Breakfast Grille Repeat

William Kew, Managing Director of Karcher Malaysia shares the company’s vision and strategies in delivering innovative cleaning solutions.

2:05 PM

Discovery Hour

3:05 PM

Front Row

A Night of Jazz with the MPO hits the stage October 4th, blending world classics with Malaysian talent. Julian Chan gives us a preview.

3:20 PM

Front Row

“Menggodam” showcases how Southeast Asians hack and reimagine technology through art. Curators Roopesh Sitharan and Gunalan Nadarajan tell us more.

4:05 PM

Health & Living

An effective antiviral treatment for dengue might mean the difference between life and death for those infected. We find out what’s happening in the hunt for a dengue treatment and whether papaya leaves work.

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector