MSP316. The Authenticity Wash: Brands And Radical Honesty

Matt Armitage, Founder, Kulturpop

21-Mar-25 11:00

MSP316. The Authenticity Wash: Brands And Radical Honesty

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Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories: culture, Corporates

Tags: brand authenticity, brand honesty, authenticity washing,

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