Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  culture,  Corporates

Tags:  brand authenticity,  brand honesty,  authenticity washing,