Should We Trust AI Before We Buy?

Asnawi Jufrie, Vice President & General Manager of Southeast Asia, SleekFlow

14-Aug-25 11:00

Pause
Embed

AI isn’t just helping us shop anymore—it’s starting to decide how we shop. In Southeast Asia, and especially in Malaysia, consumers are embracing AI but still asking the big question: Can we trust it?

In this episode, we unpack SleekFlow’s latest Southeast Asia AI Whitepaper and explore the launch of AgentFlow, their new sales-first AI agent designed to power the next generation of e-commerce omnichannels.

Joining us is Asnawi Jufrie, Vice President & General Manager for Southeast Asia at SleekFlow, to discuss:

How AI is changing buying behaviour in the region
What businesses must do to build trust-first AI experiences
Why AgentFlow could evolve the way Southeast Asia shops going forward

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, Corporates

Tags: marketplace, technology, ai, branding, marketing,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Co-founders of WonderBrew, Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story of transforming a hipster health drink into a mainstream Malaysian beverage.

12:00 PM

Just For Kicks

(REPEAT) The pundits gather around again to discuss English clubs' poor performances in Europe, as well as look ahead to match week 30 of the EPL!

1:00 PM

A Bit of Culture

(REPEAT) Kam and his two guests, Ahmad Yazid and Na'a Murad sit together to talk about life changing events, climbing Mount Everest and James Bond reboot.

2:00 PM

Ringgit & Sense

(REPEAT) Harvindar Singh, Managing Partner of Harvey & Associates talks about individual tax reliefs and tips for filing one's taxes.

2:30 PM

The Property Show

(REPEAT) Sebastian Beltran Cuevas of Verdant Solar explains the costs, savings, and risks of rooftop solar for homeowners.

3:00 PM

Best of The Bigger Picture

(REPEAT) Do you want to be strong or look swole? Do these two always go hand-in-hand? We dive into what building strength means and why it matters for everyone.

4:00 PM

Best of Evening Edition

(REPEAT) The Charm in Malaysia’s Old Flats

5:00 PM

BBC World Service

Tony Juniper, an environmentalist who has worn many hats over the course of his career, speaks to Professor Jim Al-Khalili about his enduring love for nature and hopes for the future.

PROGRAMMES