BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Cutting Through The Sizzle of Cloud Marketing

Cutting Through The Sizzle of Cloud Marketing

Tom Zack, EMC

26-Nov-14 12:32

Cutting Through The Sizzle of Cloud Marketing

These last few years, cloud has been a buzzword across the world. From how you do your work to how you book your taxi, cloud has taken over. However there is something that makes traditional, especially regulated industries such as banking & finance, oil & gas, healthcare, public sector and even family owned businesses think twice before either adopting cloud in business or leveraging its full potential. Some concerns have been addressed however data security and cost have stayed. So how can traditional Malaysian industries see through the sizzle of cloud marketing? Tom Zack, SEA President for EMC, speaks about this.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  cloudmarketingemcprivatepublichybrid





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and targeting but on mood, emotion, and cultural resonance.

12:00 PM

Just For Kicks

(REPEAT) The pundits discuss Xabi Alonso's future as Real Madrid slumped to a 1-2 defeat against Man City in the Champions League. They also preview Matchweek 16 of the English Premier League.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Mikey and Dhanya gather to talk about children's literature, happiness vs contentment and punctuality on another episode of A Bit of Culture!

2:00 PM

Ringgit & Sense

(REPEAT) Kimberly Law, co-founder and licensed financial planner at Uno Advisers discusses what to do and what not to do with your first salary.

2:30 PM

The Property Show

(REPEAT) Marcus Teng, CEO of PropNex Malaysia, outlines what the Real Property Development Bill could mean for Malaysia’s future housing landscape.

3:00 PM

Best of The Bigger Picture

(REPEAT) Malaysia’s interethnic income inequality story is marked by decades of inconsistent policy focus and overly broad ethnic categories. We speak to Dr Lee Hwok-Aun about a better way to understand and frame the issue.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the first ever Sentul Biennale with its organiser and artistic director.

5:00 PM

BBC World Service

In this episode of The Life Scientific, Professor Jim Al-Khalili speaks to Mark O’Shea, Professor of Herpetology at the University of Wolverhampton.