Being a Marketing Technologist

Scott Brinker, Ion Interactive

31-Jul-13 03:30

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Scott Brinker is the Co-Founder & CTO at Ion Interactive, Marketing technology entrepreneur, agile marketing advocate, and author of the Chief Marketing Technologist blog. He came onto the show to talk about what being a 'chief marketing technologist' means, how the world of marketing has changed in past years, and what key issues are marketers missing out on today.

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Tags: marketing technologist, techtalk

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