Malaysia has the 5th most active social media penetration in the world - with over 86% of the population of approximately 28 million users. Meanwhile, a recent retail study indicated as many as 22 million Malaysians are digital customers, and online channels now play a four times greater role than conventional channels when it comes to consumer purchases. All of this has contributed to a rising eCommerce market in Malaysia which is valued at approximately RM11 billion. Qian Yee, Cofounder of KOLHUB, discusses how AI is being utilised in this space.

Produced by: Richard Bradbury

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Categories:  SME,  technology,  Corporates

Tags:  ai,  social media,  marketing,  kol,  influencer marketing,