BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  The Workplace  >  The Gen Z Code

The Gen Z Code

Benjamin Loh, Managing Director, Flare Communications Coaching

11-Dec-24 11:00

The Gen Z Code

As Gen Z enters the workforce in increasing numbers, they bring fresh perspectives, bold expectations, and a willingness to challenge traditional norms. In Malaysia, Gen Z — those born between 1997 and 2012 — makes up approximately 26% (according to a Nielsen study back in 2019) of the population and represents the fastest-growing segment of the workforce, with a notable year-on-year increase of 50% since 2020. According to a Willis Towers Watson (WTW) survey in January this year, Millennials and Gen Z together are expected to constitute over 70% of the nation's workforce by 2025.

From their emphasis on mental health and work-life balance to their preference for transparent communication and a flat hierarchy, Gen Z is reshaping the workplace landscape. Yet, misconceptions and generational gaps persist. What unspoken rules do they struggle with? How are they redefining workplace dynamics? And most importantly, how can organisations decode the “Gen Z Code” to build inclusive, dynamic environments where every generation thrives?

Today, we are going to address these questions and unpack the unique traits, values, and behaviors that make Gen Z tick at work with Benjamin Loh, Managing Director of Flare Communications Coaching.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  economymanagingCorporatesthe workplace

Tags:  challenging normstransparent communicationsGenzwork-life balancegenerational gaps





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Waterer, Chief Market Analyst at KCM Trade tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr. Azmi Hassan, Senior Fellow at the Nusantara Academy for Strategic Research shares his thoughts on political meetings held over the weekend.

7:45 AM

Morning Brief

Sulaiman Saheh of Rahim & Co discusses the outlook for Malaysia’s property market amid Johor’s residential boom and Kuala Lumpur’s office market challenges.

8:00 AM

The Breakfast Grille

Yeo Tien Seng, Executive Director of Guan Huat Seng Holdings Berhad discusses his company's upcoming listing on the ACE Market.

8:30 AM

Morning Brief

Cheah Wai Seng, Energy, Resources and Industrials Leader at Deloitte Malaysia, shares insights into Malaysia's energy utilisation and power availability.

8:45 AM

Morning Brief

Ragunath Kesavan, Former President of the Malaysian Bar Council, provides insight into the Attorney General’s Chamber's decision over Zahid Hamidi's Yayasan Akalbudi legal case.

9:00 AM

Opening Bell

(REPEAT) Tim Waterer, Chief Market Analyst at KCM Trade tells us where international markets are heading.

9:15 AM

Opening Bell

Ahmad Maghfur Usman, Equity Analyst at Nomura Malaysia discusses the impact of US tariffs on ports.

9:35 AM

Pinnacle Perspectives

Hamish Munro, CEO of IPSOS APEC, shares insights into Malaysians' expectations and sentiments heading into 2026.

10:05 AM

Open For Business

Sagtec Global’s Kevin Ng on listing on the NASDAQ, the 50% stock drop, and their planned expansion to "Robot-as-a-Service" and AI analytics for their F&B customers.

11:05 AM

P&L

Startups have speed; scale-ups have bureaucracy. But with the right AI tooling, can a mature company of hundreds fight with the agility of a solo founder in a garage? StoreHub’s Fong Wai Hong shares his experience.

12:00 PM

Enterprise Explores

IIAM’s Suhailah Abdulla and Philip Rao discuss their Risk in Focus 2026 report, getting into why cyber and AI breaches persist despite boards being aware of the risks.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture