The Keluarga Malaysia Concept: On Showing, Not Telling

Dr Mohd Azizuddin Sani, Professor of Politics and International Relations, Universiti Utara Malaysia | Alvin Teoh, Chief Creative Officer, Naga DDB Tribal | Adib Zalkapli, Director, BowerGroupAsia

26-Jan-22 18:00

The Keluarga Malaysia Concept: On Showing, Not Telling

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We revisit the concept of Keluarga Malaysia, after the PM admonished his department for not promoting it enough. First, an assessment on how well this motto has actually worked for the government and in uniting the country as a family. Then, we look into the importance of having a branding that resonates with people, and ways to achieve that. Finally, we dissect whether it's fair to expect promotion of a motto from civil servants.

Image Source: YuriAbas, Shutterstock

Produced by: Alia Zefri, Natasha Fusil, Jeremy Ng

Presented by: Lee Chwi Lynn, Sharmilla Ganesan

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Categories: politics

Tags: political marketing, evening edition, inside story, prime minister, ismail sabri, keluarga malaysia, political branding,

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