Would Rebranding 3D Jobs Make Them Appealing?

S. Arutchelvan, Deputy Chairperson, Parti Sosialis Malaysia (PSM), and national coordinator of MARHAEN | Andrew Pereira, CEO, General Assembly Malaysia

06-May-22 18:00

Would Rebranding 3D Jobs Make Them Appealing?

Pause
Embed

The Malaysian Employers Federation has suggested that 3D jobs would need to be rebranded to make them more acceptable for locals. Would this actually work though? We discuss the effectiveness of the proposed rebranding and also the factors that make 3D jobs unappealing. Next, we expand the conversation to cover the importance of job titles and how they affect the way a job a perceived.

Image source: Rodolfo Quirós, Pexels

Produced by: Lee Chwi Lynn, Sharmilla Ganesan, Jeremy Ng

Presented by: Lee Chwi Lynn, Sharmilla Ganesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: social issues

Tags: evening edition, inside story, 3d jobs,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Ken Foong, Analyst, Bloomberg Intelligence gives us an outlook for Singapore’s property market.

7:45 AM

Morning Brief

Lim Wei Jiet, Constitutional Lawyer discusses the urgent reforms needed to strengthen judicial manpower.

8:00 AM

The Breakfast Grille

Prof. James Chin of the University of Tasmania and Prof. Dr. Evan Lau Poh Hock of Universiti Malaysia Sarawak discuss the political and economic outlook for Sabah and Sarawak in 2026.

8:30 AM

Morning Brief

Amin Ashaari, CEO & Co-Founder of SoyaCincau, shares his views on government apps.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

The Property Show

Dr. Suraya Ismail of Khazanah Research Institute discusses homeownership and housing affordability in Malaysia.

10:05 AM

Open For Business

11:00 AM

The Workplace

Fahad Naeem, Country Director, Randstad Malaysia

12:00 PM

Enterprise Explores

Costco vs. Trump. Penta’s Bryan DeAngelis explores why retailers are suing over "Liberation Day" tariffs and if the White House’s domestic capital is waning. Plus, has the capture of Nicolás Maduro in Venezuela rewritten the power dynamic between D.C. and the Private Sector?

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

We find out about a Semai fruit season homestay finally opening to the public, supported by Gerimis Art, sharing forest life, culture, and community-led ecotourism.

4:05 PM

Health & Living

UMMC performed a liver transplant that saved the life of a four-month-old baby. The surgical team shares the harrowing experience.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Big Issue

7:00 PM

Stories of KL

We learn about KL Car Free Morning- a weekly community initiative that opens KL streets up to the public.

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my

PROGRAMMES