AI's Insurance Revolution: The Rise of Multilingual Agents

Mr Pete Murray, Country Manager, AWS Malaysia and Emerging Markets

12-Aug-25 08:45

AI's Insurance Revolution: The Rise of Multilingual Agents

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How can Artificial Intelligence serve a multi-cultural, multi-lingual market like Malaysia with genuine understanding and nuance? The answer may lie in Agentic AI, a new frontier of autonomous systems that are revolutionising the insurance industry.

Pete Murray, Country Manager of AWS Malaysia, joins us to discuss how Agentic AI is moving beyond simple chatbots. He explains how these sophisticated AI agents can seamlessly switch between Bahasa Malaysia, English, Mandarin, and Tamil, and are even aware of local customs and tradition, like adjusting interaction times during Ramadan.

For leaders in the insurance and financial services, this is an essential look at the next wave of AI-driven customer engagement in Southeast Asia.

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Categories: technology

Tags: AI in Malaysia, agentic ai, insurtech, customer experience, aws,

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