Chinese Auto OEMs Challenge Japanese Dominance

Patrick Ziechmann, ASEAN Automotive Leader, PWC

17-Sep-25 07:30

Chinese Auto OEMs Challenge Japanese Dominance

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The ASEAN-6 light vehicle market is seeing significant shifts in its competitive landscape, with Chinese OEMs rapidly gaining market share at the expense of Japanese brands. Patrick Ziechmann, PwC’s ASEAN Automotive Leader, describes how ASEAN is strengthening its role as a major consumer market and a regional production hub.

Image Credit: Shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Shazana Mokhtar, Philip See, Elaine Boey

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Categories: markets, economy, technology, international

Tags: Chinese OEMs, regional production hub, light vehicle market, asean, automotive industry,

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