Malaysia's F&B: What's Cooking in 2026
Patrick Sim, Council Member of the Malaysia Retail Chain Association and Group CEO of Secret Recipe Cakes and Cafe
24-Dec-25 08:30
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As competition intensifies and costs remain structurally high, Malaysia’s food and beverage sector heads into 2026 under tougher conditions. Patrick Sim, Council Member of the Malaysia Retail Chain Association (MRCA) and Group CEO of Secret Recipe, shares his insights.
Image Credit: Shutterstock.com
Produced by: Agnes Ong
Presented by: Philip See, Keith Kam
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Categories: markets
Tags: market overview, 2026 outlook, f&b sector, rising costs, profitability,