Taking a Bet on Celebrity Brands

Rebecca Scheuneman, Equity Analyst, Morningstar

21-Nov-19 07:30

Pause
Embed

Coty banks on the star power of Kylie Jenner by paying USD 600 million for a 51% stake in her cosmetic brand. We ask Rebecca Scheuneman, Equity Analyst at Morningstar, what she thinks of this strategy and ask if there are alternative ways to appeal to the fickle and demanding millennia market in the beauty business.

Presented by: Wong Shou Ning, Khoo Hsu Chuang

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Investments

Tags: Coty, CoverGirl, Max Factor, Kylie Cosmetics, Kylie Jenner, celebrity, cosmetics, brands,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and targeting but on mood, emotion, and cultural resonance.

12:00 PM

Just For Kicks

(REPEAT) The pundits discuss Xabi Alonso's future as Real Madrid slumped to a 1-2 defeat against Man City in the Champions League. They also preview Matchweek 16 of the English Premier League.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Mikey and Dhanya gather to talk about children's literature, happiness vs contentment and punctuality on another episode of A Bit of Culture!

2:00 PM

Ringgit & Sense

(REPEAT) Kimberly Law, co-founder and licensed financial planner at Uno Advisers discusses what to do and what not to do with your first salary.

2:30 PM

The Property Show

(REPEAT) Marcus Teng, CEO of PropNex Malaysia, outlines what the Real Property Development Bill could mean for Malaysia’s future housing landscape.

3:00 PM

Best of The Bigger Picture

(REPEAT) Malaysia’s interethnic income inequality story is marked by decades of inconsistent policy focus and overly broad ethnic categories. We speak to Dr Lee Hwok-Aun about a better way to understand and frame the issue.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the first ever Sentul Biennale with its organiser and artistic director.

5:00 PM

BBC World Service

In this episode of The Life Scientific, Professor Jim Al-Khalili speaks to Mark O’Shea, Professor of Herpetology at the University of Wolverhampton.

PROGRAMMES