Returns Are the Bane of E-Commerce

Sucharita Kodali, Prinicpal Analyst, Forrester Research

02-Jan-20 07:30

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While the holiday season brings a boom in e-commerce sales, the reality is that a lot of goods bought online are eventually returned. What does this means for online retailers?

Sucharita Kodali of Forrester Research tells us how returns can be a cost to the business if not managed properly whilst also sharing what trends we can expect in 2020 as companies shift towards omnichannel sales.

Produced by: Shazana Mokhtar

Presented by: Wong Shou Ning, Lyn Mak, Roshan Kanesan

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Categories: Fashion, Business Analysis, Trends and Forecasts, Markets, Investments

Tags: retail, ecommerce, shopping, holiday shopping, returns,

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