It’s challenging times for traditional media, and radio is no exception. Even before the Covid-19 pandemic, traditional media has been struggling to survive amid the broader digital transformation in media consumption, as audiences turn to streaming and online avenues. This in turn eats into advertising dollars, as advertisers go to where the consumers flock. So, as we celebrate World Radio Day, Meera Sivasothy, General Manager of BFM Media, tells us how the station is evolving to stay ahead of the game.

Image Credit: Shutterstock.com

Produced by: Shazana Mokhtar

Presented by: Philip See, Wong Shou Ning

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Tags:  world radio day,  radio,  traditional media,  adex,  digital,  podcast