Online Shopping In Southeast Asia Heats Up

Nathan Naidu, Equity Research Analyst, Bloomberg Intelligence

07-Dec-23 07:30

Online Shopping In Southeast Asia Heats Up

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ByteDance’s TikTok has reportedly agreed to invest in a unit of Indonesia’s GoTo group to restart its ecommerce business while the soon-to-be-listed Shein and PDD’s Temu have been taking advantage of consumers’ love of a bargain. Nathan Naidu, Equity Research Analyst at Bloomberg Intelligence talks about this battle for Southeast Asian consumers' eyeballs and wallets.

Image credit: Shutterstock.com

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning, Keith Kam, Anwar Mahbob

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Categories: economy, Corporates

Tags: bytedance tiktok, goto, ecommerce,

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