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BCorp: Beyond Green Marketing

Tan Ee Beng, ESG Services Manager, Genashtim

16-Jan-24 09:30

BCorp: Beyond Green Marketing

Can business be a force for good? That’s the premise behind B Corp certification, a label bestowed upon for-profit businesses that undergo a rigorous assessment by the global non-profit organisation, B Lab. What does the certification process entail and what are the benefits of being a B Corp? Tan Ee Beng, ESG Services Manager of Genashtim walks us through the procedure.

Genashtim is the Southeast Asia representative for B Lab through B Market Builder Southeast Asia.

People, Planet, Profit is brought to you by UMW Toyota.

Image credit: Shutterstock.com

Produced by: Shazana Mokhtar

Presented by: Shazana Mokhtar


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Categories:  environment,  Corporates,  SME

Tags:  esg certification and rating,  bcorp certification, 


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