Nike: Bouncing Back

Poonam Goyal, Senior Retail & eCommerce Analyst, Bloomberg Intelligence

08-Dec-25 09:30

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Nike is in the middle of one of the most closely watched turnarounds in global retail. Once the undisputed leader in athletic apparel, it is now fighting shifting consumer behaviour, rising challengers like Hoka and On, and the consequences of its own strategic missteps. With a new CEO and a major reset underway, can Nike regain its edge? Philip See speaks to Poonam Goyal, Senior Retail and e-Commerce Analyst at Bloomberg Intelligence, about what is changing, and what brands can learn from Nike’s comeback effort.

Image Credit: Shutterstock.com

Produced by: Agnes Ong

Presented by: Philip See

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Categories: Corporates, fashion

Tags: clothing industry, nike, athleisure, consumer behaviour, corporate strategy,

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