Apple Vacations: Towards A Sustainable Tourism Business

Dato' Sri Lee Ee Hoe, Co-founder and Group Executive Chairman, Apple Vacations

04-Oct-24 08:00

Apple Vacations: Towards A Sustainable Tourism Business

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Apple Vacations is one of Malaysia's largest outbound travel agencies with a history dating back to the mid-1990s when travelling on group tours was the preferable and indeed more affordable option. Dato' Sri Lee Ee Hoe, the co-founder and group executive chairman of Apple Vacations, talks to us about surviving the Covid-19 lockdowns, adapting to changing travel preferences and the process of putting in place a succession plan for the firm.

Produced by: Jake Lim

Presented by: Keith Kam

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Categories: Corporates, travel, sponsored content

Tags: tourism, travel, travel agencies,

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